The Evaluation - Question 4 Who would be the audience member for your media product?

The primary target audience for our crime opening 'Bullet Heart' would be people in the 16-24 age category. (Even though the film is a 12A we realise that the film would not appeal to people that young, the reason the age rating is not higher is because there aren't enough factors to increase it to a 15). Also this is the popular age range that frequently visit their local cinemas, which is where we would distribute our film. Our film would appeal mostly to this age range firstly because of the age of the actors within the film and secondly because as our findings showed, the youth of today prefers crime films with both a male protagonist and a femme fatale. We feel that the film would appeal equally to both male and female as both have an equal part to play within it. As our film is being independently distributed we would expect the majority of the target audience to be from small towns. Towns like that shown in the film. The minor part of our audience would watch films such as Kidulthood as the casting is more their age and topics are more relatable, they would watch television programmes such as the latest BBC Sherlock as it puts a modern twist on traditional crime films. The rest of the audience would enjoy films such as James Bond, but also older films such as Romeo Is Bleeding which is similar to our production. From a small scale survey we found that as well as chart music our target audience listens to old music such as The Beatles, The Who, The Smiths and Morrisey. 


Which is why I believe that these audience members would enjoy our film, as it is with a young cast but however with dated topics past their youth.


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